Style
The World of Schleuniger: We are all passionate about precision, it motivates us to achieve the best in everything we do.
The Schleuniger emotional branding reflects our attitude, our values. By focusing the campaign on the people and services behind our products, we create a modern, unmistakable image for the brand and give it an emotional charge.
To Be Precise. Our claim is the content bracket of the emotional branding. We have a defined number of brand values that flow from this. They play a central role in the visual presentation. The images show the variety of the Schleuniger world – instead of machines and cables we see Schleuniger employees, in both their professional and private lives. Each of these images is related to a brand value, e.g: “To Be Sustainable” or “To Be Innovative”. The interaction of photography, brand value and claim characterize Schleuniger’s emotional branding.
Formal rules for a unique visual appearance.
- Logo, brand value and claim are placed in a triangle.The image motifs of the emotional branding are supplemented by the logo, brand value and claim elements arranged in a triangle.
- The image is placed in a white brand bracket.Each image motif is fixed on three sides (top, left and bottom) by a white brand bracket. On the right, the image runs into the bleed.
- The brand value is permanently defined and may not be changed under any circumstances. The motif slogan is separated after “To Be”. There is no line spacing, so that the ascenders of the capital letters of the second line undercut the baseline of the first line. Each motif is assigned a fixed slogan. The lettering is vectorized and may not be modified either visually or in terms of content.
- The claim has the same width as the Schleuniger lettering.The claim “To Be Precise.” is written in the font “Frutiger LT Com”. It has the same width as the Schleuniger lettering and is placed in the lower right corner of the brand bracket.
The Market Communications team provides various image motifs for the implementation of the emotional branding. These images were photographed for our exclusive use and should only be used in conjunction with the Schleuniger brand.
Please do not download and use any photos, graphics or other images from the internet, unless you have acquired the corresponding rights of use. We have rights for photos, graphics and other images that we have produced ourselves, for which we have purchased usage rights (e.g., from Fotolia, Getty Images, iStock, Adobe Stock, etc.), for which we have commissioned a photographer (depending on the written agreement), etc.
The Schleuniger emotional branding is for internal use only. Therefore, a password is needed to download the asset. If you are eligible, you can get the password by sending an email request to Corporate Communications.