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Print advertising and online ads are advertisements that often contain creative graphics, images and text to promote products, services or brands. Ads can appeal to a wide audience and typically remain in the reader’s field of view for an extended period of time. They can also provide targeted information and reinforce a brand’s image. 

Layout

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Basic elements

  1. Logo60 mm in width
  2. Emotional branding The emotional branding as a design element and recognition to the brand.
  3. Product nameFrutiger LT Com 65 Bold, 20 pt
  4. Body textA short marketing text about the product is inserted in the white area next to the photo.
  5. Product picturePicture size 195 x 105 mm
  6. URLSchleuniger website on the left. Frutiger LT Com 45 Light, 9 pt
  7. Claim50 mm in width

Examples

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EU: DIN A4 


EU: DIN A5 vertical 

EU: DIN A5 vertical