Product photography is a key element of our visual identity which communicates our values efficiently. The Schleuniger brand stands for precision and diligence and is seen as a pioneer. The choice of imagery is representative of our values.
A number of stylistic treatments help to define and reinforce our visual identity.
- Low-angle shotsObjects are staged and shot from a low angle, which puts them at the center of the image. A spacious environment is created which represents openness and unlimited opportunities.
- MoodThe Schleuniger business is of a highly technical nature. The product photography matches this context and is predominantly hero shots and clean, authentic filters.
- ContrastLight stands for innovation. Photographs representing the Schleuniger brand are very authentic and clear, reinforcing the overall visual language.
These product images communicate the high technical competence of the Schleuniger brand and speak directly to the consumer and future customers. All machines and products are staged and shown at their best. While the core style elements are respected, it is essential that the machines are positioned dynamically and spaciously. Pictures show the most captivating side of the equipment. Two variants of product photos are available on dark and light background.
The product images of the Cut and Strip family are also shown in a line with prefeeder and coiler. The photos are specially prepared for this purpose so that you can show different compositions. Two variants of product photos are available on dark and light background.
Wire images show the precision and high level of quality achieved by the machines manufactured by Schleuniger. They are aesthetic and decorative and can be implemented in lieu of topical images or as mood setters. Wire photography adheres to the core style elements of color, mood and contrast.
Detail photography adheres to the core style elements of color, mood and contrast.
The industry photos were developed specifically for Schleuniger branding. The orange design element goes through the areas where cables perform their function. The images should be similar in look and complement each other.
Please do not download and use any photos, graphics or other images from the internet, unless you have acquired the corresponding rights of use. We have rights for photos, graphics and other images that we have produced ourselves, for which we have purchased usage rights (e.g., from Fotolia, Getty Images, iStock, Adobe Stock, etc.), for which we have commissioned a photographer (depending on the written agreement), etc.