Colors
The corporate colors are defined with a primary and secondary color palette.
The primary colors of the adaptronic visual identity are orange and black. adaptronic orange and black appear in the two-color logo. Orange is a difficult color and can appear very differently on different surfaces (e.g., on coated or uncoated paper). Coated papers have a finer, more closed surface than uncoated papers. On coated paper, the color penetrates less into the paper and therefore remains stronger and lighter. The color table provided gives the exact color definitions for the various uses.
adaptronic Orange
CMYK 0 / 53 / 100 / 0
RGB 242 / 140 / 0
PMS 144 C / 144 U
RAL 2011
NCS S 1274-Y46R
HEX f28c00
Black
CMYK 0 / 0 / 0 / 100
RGB 0 / 0 / 0
PMS Black C / Black U
RAL 9017
NCS S 9000-N
HEX 000000
This secondary palette consists of seven colors. A creative and consistent implementation of this color palette will ensure a cohesive and recognizable corporate identity of the adaptronic brand.
Gray One
CMYK 53 / 40 / 39 / 22
RGB 118 / 122 / 124
PMS 431
RAL 7037 Dusty Grey
NCS S 6005-R80B
HEX 767a7c
Gray Two
CMYK 26 / 17 / 17 / 1
RGB 198 / 202 / 205
PMS 428
RAL 9006 White Aluminium
NCS S 2010-R70B
HEX c6cacd
Yellow
CMYK 4 / 30 / 91 / 0
RGB 243 / 184 / 32
PMS 7406
RAL 1023 Traffic Yellow
NCS S 1080-Y10R
HEX f3b820
Bordeaux
CMYK 38 / 89 / 87 / 62
RGB 88 / 29 / 16
PMS 504
RAL 3005 Wine Red
NCS S 7020-R10B
HEX 581d10
Bordeaux Light
CMYK 25 / 85 / 66 / 50
RGB 106 / 46 / 48
PMS 506
RAL 3011 Brown Red
NCS S 5030-R10B
HEX 6a2e30
Purple
CMYK 79 / 80 / 38 / 34
RGB 67 / 54 / 86
PMS 275
RAL 5022 Night Blue
NCS S 7020-R60B
HEX 433656
Purple Light
CMYK 44 / 35 / 9 / 1
RGB 158 / 162 / 198
PMS 271
RAL 4005 Blue Lilac
NCS S 2040-R70B
HEX 9ea2c6