Brand spaces
The visual appearance of the Komax Group can be seen, felt and experienced in the brand space.
The visual appearance of the Komax Group becomes visible, tangible, and experiential within the branded environment. This spatial representation reflects a high-quality appearance.
Trade fair booth
At trade fair booths, the group experience is amplified through a common roof, with carpet flooring enhancing the inviting and warm atmosphere. A parquet floor is featured in the meeting zone, setting it somewhat apart from the technical level. Corridors and spaces are designed generously, narrating stories and inviting further exploration.
Logo
The white Komax logo is at the core of our visual presence and should be displayed prominently and on a large scale. The logo is crafted from high-quality materials. Where possible, the white logo is implemented in a three dimensional and backlit format to accentuate its significance.
Product brands
The product brands play a crucial role in the group’s appearance. They are presented in the following order: Komax, Schleuniger, adaptronic, Cirris, DiIT, WUSTEC. The product brands fall under the umbrella of the Komax Group and are presented in white against a copper-toned backdrop. Given their close proximity to the Komax Group, the byline “A Komax Company” is purposefully excluded.
Hospitality area
The hospitality area serves as the reception and information hub, where visitors and guests are welcomed. A copper-colored headline welcomes arrivals with the message, “Welcome to the Komax Group.” The product brands are displayed in color against a white background.
Product zone
The market and technological leadership of the Komax Group is showcased within the product zone, making our competencies perceptible. The product zone is conceived to be open and inviting. Products are showcased on a dark brown carpet, while partition walls serve to visually delineate this area from the meeting zone.
Meeting zone
The meeting zones embody the collaborative aspect of the Komax Group, welcoming visitors to embark on a shared journey of discovery. For this reason, the meeting zone is visually separated from the product area and should consistently occupy a substantial portion of the exhibit space. Designed as a lounge, this area features a bar as the centerpiece of the conversation zone. The materials chosen for this space are deliberately warm and welcoming to encourage interaction. The flooring consists of wood, complemented by fabric curtains for added ambiance. The group concept is bolstered by large group images.
Extra light copper
CMYK 5 / 9 / 11 / 6
RGB 233 / 223 / 217
PMS Warm Gray 1
NCS S 1502-R
HEX e9dfd9
Light copper
CMYK 10 / 17 / 22 / 12
RGB 211 / 195 / 182
PMS 406
NCS S 2005-Y80R
HEX d3c3b6
Copper
CMYK 20 / 35 / 40 / 25
RGB 168 / 139 / 122
PMS 7530
NCS S 5010-Y50R
HEX a88b7a
Mid Copper
CMYK 20 / 35 / 40 / 50
RGB 122 / 102 / 89
PMS Warm Gray 11
NCS S 6005-Y50R
HEX 7a6659
Dark copper
CMYK 20 / 35 / 40 / 70
RGB 82 / 68 / 59
PMS Black 7
NCS S 8005-Y50R
HEX 52443b
Mid mustard
CMYK 20 / 20 / 75 / 25
RGB 169 / 154 / 73
PMS 618
NCS S 1060-G90Y
HEX a99a49
Mid purple
CMYK 45 / 90 / 20 / 45
RGB 109 / 38 / 89
PMS 2623
NCS S 4050-R20B
HEX 6d2659
Mid nude
CMYK 30 / 55 / 55 / 10
RGB 171 / 118 / 101
PMS 7522
NCS S 3030-Y70R
HEX ab7665
Mid mint
CMYK 65 / 20 / 50 / 30
RGB 78 / 127 / 111
PMS 625
NCS S 5020-G10Y
HEX 4e7f6f
Mid sky
CMYK 60 / 25 / 15 / 10
RGB 107 / 151 / 177
PMS 7696
NCS S 4020-B10G
HEX 6b97b1
Mid denim
CMYK 90 / 60 / 25 / 60
RGB 15 / 45 / 72
PMS 539
NCS S 7020-R90B
HEX 0f2d48
Mid olive
CMYK 40 / 30 / 60 / 35
RGB 120 / 118 / 84
PMS 7749
NCS S 5020-G70Y
HEX 787654
Mid rock
CMYK 55 / 45 / 50 / 70
RGB 48 / 49 / 45
PMS Black 7
NCS S 7005-Y50R
HEX 30312d
Material
Oak parquet
Carpet
Aluminium, bronze
Curtains sky
Curtains denim
Three lighting concepts with different functions and effects are used:
Key lighting
The key lighting gives structure to the room, groups topics together and guides the visitor.
Accent lighting
Accent lighting helps to effectively present exhibits and products. To do this, we use LED lights and spots with neutral daylight that are natural and bright.
Atmospheric lighting
Atmospheric lights create certain moods and give structure to the room. Noble ceiling and floor lamps with a warm color are used for this purpose.
productronica, Munich, Germany, 1,024 sqm
SPS Nuremberg, Germany / 165 sqm
A style guide will be provided for the global implementation of the new trade fair booth concept.
The style guide is for internal use only. Therefore, a password is needed to download the document. If you are eligible, you can get the password by sending an email request to Corporate Communications.