Posters
Posters not only communicate Komax’s offerings but also increase brand awareness. Therefore, it is important to always consider the following elements.
Basic elements
- Picture shapeProducts depicted on posters may be shown on a gray background.
- Text shapeThis shape with multiply effect overlaps with the picture shape and is placed on the right-hand side of the poster.
- SubheadingHelvetica Neue Bold; set the product name in upper case, the addition in lower case.
- LogoThe two-color logo is placed in the bottom right-hand corner, on the white segment.
Design grid
- LogoThe width of the logo equals 1/7 of the longer edge of the poster.
- Outer margins1/3 of the width of the logo defines the outer margins around the poster.
Orientation
Posters can be set up in portrait or landscape. 700 mm x 1000 mm are deemed minimum poster dimensions. Larger sizes and other proportions are possible.