Photography

Product photos should communicate a product that is reliable and easy to use. Images should feature the product on a white background or in a well-lit work environment.

When selecting imagery for marketing materials, use large images depicting the end product of our clients and/or their ideal assembly shop environment.

Images of people should convey a feeling of honest people doing what they do best. Shots of people within the industry in the act of doing their everyday work is preferred. Always include a range of racially/ethnically diverse people when possible.