An example from China: customer proximity as a success factor

Inside Komax

Proximity to our customers and short reaction and delivery times play a decisive role in our success. That’s why we have been consistently going by the motto “global but local” for years, and so making a significant contribution to our customers’ success – in China, for example.

Key insights

  • Komax is a globally active Swiss company with production facilities in Europe, North and South America, Asia and Africa.

  • Through subsidiaries and independent representatives, we provide sales and service support in over 60 countries.

  • In 2003, we founded our subsidiary in Shanghai. Since 2006, we have also been developing and producing products locally on site: series products (off the shelf) for wire assembly, customer-specific systems and test systems from TSK.

For us, customer proximity means having a local presence worldwide, because our customers choose the production locations that are economically optimal for them – meaning those that are as close as possible to their customers. That’s why they expect us to stay close to them, to give them support quickly, to have our finger on the industry’s pulse and to understand local requirements from our own experience.

Through subsidiaries and independent representatives, we provide sales and service support in over 60 countries. To this end, we produce series products, customer-specific systems and test systems at 20 production sites worldwide. Customers benefit from excellent service with the shortest possible response and delivery times, as well as from our expertise in developing innovative automation solutions for local needs in global markets.

We recognized the great potential for wire assembly solutions in China at an early stage. In 2003, we established our subsidiary in Shanghai. In 2006, we started development and production on site. Today, this involves series products for wire processing, customer-specific systems and test systems from TSK.

Strong participation at Productronica 2020 in Shanghai 

In 2020, despite the pandemic, we again took part in Productronica in Shanghai with an attractive exhibition stand – a must for wire harness manufacturers and their suppliers.

One highlight was the particularly economical Gamma 448 for fully automatic double-sided processing of crimps and seals. This model, manufactured in Shanghai, has special options and configurations for the Asian market. Because we produce on site, we can supply our customers faster.

Well positioned for further growth 

One in four cars is now produced in China. This means that wire processing is hugely important – not only because vehicles are incorporating more and more additional functions. Automation in production is also a must in China. The reasons for this include labor shortages, rising wage costs and increasingly stringent requirements for the traceability of individual process steps. With the broadest solutions portfolio and the world’s largest sales, service and engineering network, we are in an exceptional position to continue growing in this challenging market.

Stability for lasting success in the midst of the pandemic 

Our close proximity to our customers on the ground is precisely why we have been, and are, able to respond quickly to changing market behavior and new market needs during the pandemic, in collaboration with our customers.

With our unique global presence, we provide efficient and competent support to our locally and globally active customers at all times and ensure their lasting success.


Contact

Christian DautProduction Engineering & Quality Manager...

Christian Daut joined Komax China in 2016. He is accountable for Operations, Quality, IT, Production Engineering and Purchasing. In 2020, he acted as an interim product manager to fulfill the mission of Gamma 448 localization.


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